Acquisitions and mergers have become an indispensable part of the corporate, and why not any investment (the logical one) would always bring more value and occasions to the organization. While thinking of logical investments, I consider Microsoft. In the last couple of weeks, I read some articles that Microsoft is planning to acquire LinkedIn. Well, that’s some news.
I always believed that important decisions generally have the more risks, are the most visible and brings the highest rewards. Microsoft believes the same and that’s why their list of decisions doesn’t seem pause, this time it’s LinkedIn. When I envisage window’s any acquisition, it takes me back in time to the year 2013 when the company acquired Nokia’s phone business. Microsoft was always about software and constantly maintained its distance from hardware manufacturing. Then, why did Ballmer think about having their own hardware? In that year smartphones were extremely in trend, he would have realized the importance of playing in that imperative market, and hence planned to integrate the system with better services. But are the services really improved? Who knows.
Today when I think of mobile phone industry and the computing industry, I can sense how much the world has changed. These days’ smartphone business is all about either Android phones or iPhones, which would not have been same if Nokia had begun to innovate and develop its crops modeled according to latest consumer needs.
How can Microsoft flop? Windows phone was supposed to be a good competitor; their billion-dollar plan had a great strategy then why is it not a success yet. I wonder if windows phone can ever become a triumph. Because presently there are not many people who would consider buying a Nokia smartphone device that is being crafted by Microsoft. There is a long way to go for the company to change the current industry dynamics. Well, whatever happens to the phone business, if I ever have a list of ‘industries that fascinates me’, I would definitely have Microsoft in it, after Apple.
P.S. The World is going from Nano to Pico, where Micro would surely need a solid comeback if it wants to survive in this wild market.